EDDY Blog

A marketing and enrollment blog for higher education.

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LEARN HOW TO FIND AND ENROLL MORE STUDENTS...

Turning Leads into Enrollments: The Importance of Speed to Inquiry

As your digital marketing and pay-per-click ads generate inquiries, the next step is to quickly respond in order to turn them into leads. The problem is that the majority of colleges and universities face an overburdened staff with only one or two enrollment counselors responding to all incoming inquiries. Many schools are just now grasping…

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Why do you (and your higher education marketing agency) still need to seek direct relationships with publishers?

The short answer is: you’re going to beat your competition to high intent prospects that you won’t find on the “traditional” ad networks like Google, Bing, and Facebook. Approaching publishers that attract your audience is easy and can be very rewarding towards your enrollment efforts. Say you have a degree program in a relatively niche…

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The 2017 Online College Student Report: Top Five Takeaways

How and Why Prospective Online Students Enroll As higher education leaders, you know how important it is to understand the growing online student population. But to meet the needs of this burgeoning sector of students, you should understand their preferences and demands for online learning. You’ll find this information and more in The 2017 Online…

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Four Vital Ways to Support Online Student Success

You have found and successfully recruited online students into your higher education programs. Congratulations! You are among the emerging forward-thinkers that realize non-traditional students are a significant part of your institution’s future success. Unfortunately, finding and recruiting such students is only part of your challenge. The other key piece is keeping students enrolled and engaged,…

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