EDDY Blog

A marketing and enrollment blog for higher education.

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Fee for Service Solutions in Online Learning

The landscape of higher education is shifting. With a generation of digital natives arriving on campus—not to mention the increases in post-traditional student enrollment—online education is more important than ever. But you already know that. That’s why you launched your online programs in the first place! Whether you’re offering fully online degree programs or a…

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3 Tips to Boost Your Higher Ed Digital Marketing Strategy

You’ve been working hard on your digital marketing strategy. You did the legwork to put one together and recruited the outside help you needed. Now, you’re busy connecting with your audience and helping them enroll. (If this doesn’t sound familiar, you might want to check out our post on building a digital marketing strategy to…

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Seven Tips for Avoiding Shady Partners and Vendors

As a higher education marketing pro, you certainly have been approached by tons of “partners” out there looking to sell you their services. I am sure you are also familiar with how important affiliate and warm transfer leads are to establishing a diverse marketing mix and hitting your enrollment goals. Whether you love it or…

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Building a Digital Marketing Strategy to Attract Post-Traditional Students

When you picture today’s quintessential college student, what do you see? If it’s someone straight out of high school, lounging around on an idyllic college campus lawn, think again.  Known as the “traditional student,” this sector of the student population still represents the majority – but there’s another group making ground and increasingly demanding attention.…

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Turning Leads into Enrollments: The Importance of Speed to Inquiry

As your digital marketing and pay-per-click ads generate inquiries, the next step is to quickly respond in order to turn them into leads. The problem is that the majority of colleges and universities face an overburdened staff with only one or two enrollment counselors responding to all incoming inquiries. Many schools are just now grasping…

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Why do you (and your higher education marketing agency) still need to seek direct relationships with publishers?

The short answer is: you’re going to beat your competition to high intent prospects that you won’t find on the “traditional” ad networks like Google, Bing, and Facebook. Approaching publishers that attract your audience is easy and can be very rewarding towards your enrollment efforts. Say you have a degree program in a relatively niche…

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