EDDY Blog

A marketing and enrollment blog for higher education.

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[Video] Marketing Automation for Higher Education

Anthony Levato: Hello, my name is Anthony Levato, director of marketing here at Education Dynamics. I would like to thank you for joining me for another Spotlight Session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management – CALEM 2017. Joining me today, I have Isaac Moche, education partner, program…

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[Video] How to Win Hearts, Minds, and Enrollments with Digital

Scott Jeffe: Hello, my name is Scott Jeffe. I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management, CALEM 2017, which will take place in Denver on April 5th…

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Effectively Recruiting Study Abroad Students

One in ten U.S. undergraduates study abroad before completing their degree, according to the Institute of International Education’s 2016 Open Doors Report. And though there are many ways to promote your study abroad programs—such as leveraging your university’s network, creating marketing collateral, developing a micro-website, and hosting events— you must first understand the following two…

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[Video] The Future of Higher Education Credentials

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another Spotlight Session, where I introduce you to speakers from our Conference on Adult Learner Enrollment Management. Joining me today from Boston, Massachusetts, I have Sean Gallagher,…

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[Video] Recruiting Adult, Part-Time, Non-Traditional Students

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session where I introduce you to speakers from our Conference on Adult Learner Enrollment Management. That is the CALEM Conference. Joining me today is Paul…

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[Video] Marketing and Recruiting Graduate Students

Anthony Levato: Hello, my name is Anthony Levato, director of marketing here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management, CALEM 2017. Joining me today I have Marcus Hanscom, director of graduate admissions at Roger…

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All Who Wander (for Niche Programs) Are Not Lost

Colleges and universities that offer programs in niche topics often find themselves in an interesting predicament: They believe that such programs are prudent to bring to market because they face less competition and often represent unique opportunities. But, by definition, niche topics attract a limited audience. Programs that don’t meet necessary enrollment goals and quotas…

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Four Ways to Recruit Undergraduate Students

In Fall 2016, overall postsecondary enrollments decreased 1.4 percent from the previous fall, according to the National Student Clearing House Research Center.   But why are many institutions seeing their undergraduate enrollment rates climbing during this same period? In fact, the top 10 universities with the most undergraduate students account for more than 436,000 enrollments,…

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[Video] Can You Get More From Your Team?

Anthony Levato: My name is Anthony Levato, and I’m the marketing director here at EducationDynamics. I would like to thank you for joining me for another spotlight session, where I introduce you to the speakers of the conference on adult learner enrollment management—CALEM 2017. Joining me from eastern Pennsylvania, I have Mickey Baines of Kennedy…

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