EDDY Blog

A marketing and enrollment blog for higher education.

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Why Do International Students Come to the United States for College?

Nearly 1 million international students study at colleges and universities across the United States, up 40% from 10 years ago. That is an amazing increase when you consider that international students pay up to three times more than in-state students at public universities. At Arizona State University, the public university with the largest number of…

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3 Reasons You’re Not Connecting with Post-Traditional Students

Every higher education institution—large, small, and mid-sized—needs to stay on top of where the student market is going. Like it or not, institutions are no longer dictating how higher education is served up to its target market. Because of the buffet of choices that post-traditional students have when choosing how to earn their degree, they…

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2016 Online College Students Report Webinar

Author’s note: This post is a transcription of the 2016 Online College Students Webinar. Scott Jeffe: And with no further ado, I will hand the presentation over to Carol. Carol Aslanian: Great. Thank you, Scott. Great to be here today with all of you. I know we have friends where I could say “Good morning,”…

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Using Market Research to Recruit New Students

When it comes to recruiting new students for your college or university, it can be difficult to know where to focus your efforts. Should you push your new blended-learning course? Offer more evening classes? Start a social media campaign to connect with potential students? Before you decide on a course of action, focus first on…

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The Value of International Students in the U.S. After They Graduate

International students bring many benefits to the United States when they enroll here. First, they create diversity on our campuses that exposes many American-born students to nationalities and cultures they have never experienced before. In today’s global economy this experience is essential. Second, they spend money while they are here, and a lot of it.…

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The Definitive Guide to Undergraduate Recruiting

Author’s note: This post is taken directly from our free eBook: The Definitive Guide to Undergraduate Recruiting Introduction Did you know that overall higher education enrollments were down 1.7% for the fall of 2015? The reality is that the wants and needs of today’s students are much different than they were even five years ago.…

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Mapping the Student Lifecycle

Author’s note: This post is a transcription of a presentation given at CALEM 2016 titled: The Lifecycle Map – A Student’s Journey. To view the video recording of this presentation please visit: Mapping the Student Lifecycle Kimbrea Browning: Well, good afternoon. My name is Kimbrea Browning. I’m the vice-president of enrollment management at Union Institute and…

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4 More Ways to Recruit Undergraduate Students

Author’s note: Based on our popular blog post: 4 Ways to Recruit Undergraduate Students, here are 4 more ways to recruit undergraduate students.  Today’s recruiters need to find new ways of attracting a prospective undergraduate student who is now more skeptical than ever about whether a college degree is worth the time and money. This…

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The Danger of Travel Restrictions to U.S. Universities

Whenever I speak to someone in an institution’s International Admissions or Enrollment Department, one of the first things I ask them is, “What are your international enrollment goals?” Often, they tell me that they would like to increase their school’s international enrollment and diversity. College is the first opportunity many students have to engage with…

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