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Christopher Tashjian

christashjian

Christopher Tashjian

I work on the marketing team within the Student Acquisition Solutions group at EducationDynamics. At the office I enjoy learning and launching new marketing technologies for our clients, finding creative ways to optimize campaigns, and writing about marketing. Outside EDDY, I enjoy walking my 2 year old basset hound around Hoboken and attempting to try every chicken parm in the metro New York area. You can contact me directly at ctashjian@educationdynamics.com

Seven Tips for Avoiding Shady Partners and Vendors

As a higher education marketing pro, you certainly have been approached by tons of “partners” out there looking to sell you their services. I am sure you are also familiar with how important affiliate and warm transfer leads are to establishing a diverse marketing mix and hitting your enrollment goals. Whether you love it or…

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Why do you (and your higher education marketing agency) still need to seek direct relationships with publishers?

The short answer is: you’re going to beat your competition to high intent prospects that you won’t find on the “traditional” ad networks like Google, Bing, and Facebook. Approaching publishers that attract your audience is easy and can be very rewarding towards your enrollment efforts. Say you have a degree program in a relatively niche…

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4 Tips to Stretch Your Higher Education Media Budget

We’ve all been there. You’re expected to produce the same or better enrollment results with the same or less budget than you had last year. You know, like creating something from nothing? Don’t get me wrong, I love the idea of a perpetual motion machine as much as the next guy, but unfortunately, German physicist…

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Structured Snippets: Stand Out from the Competition

As marketers in higher education, we’re always looking for new ways to stand out from the competition. Thankfully, a new set of ad extensions from Google AdWords known as structured snippets can help you do just that. But before I get into exactly what structured snippets are and how to use them, allow me to briefly talk about…

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