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Donna Knox

DonnaKnox

Turning Leads into Enrollments: The Importance of Speed to Inquiry

As your digital marketing and pay-per-click ads generate inquiries, the next step is to quickly respond in order to turn them into leads. The problem is that the majority of colleges and universities face an overburdened staff with only one or two enrollment counselors responding to all incoming inquiries. Many schools are just now grasping…

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