Author’s note: This post is taken directly from our free eBook: The Definitive Guide to Undergraduate Recruiting
Rules for undergraduate recruiting strategies and tactics are never going to be hard and fast. That’s because demographics and desires of prospective students are constantly changing—and so are technologies and program offerings. At the end of the day, you need to figure out how to define your ideal student and reach your target market in a way that is compelling to them.
It’s clear that an engaging website with strong messaging, and driving the appropriate marketing to it, is an integral component of any successful recruiting plan. But, it’s also about getting creative, taking some risks, and learning from what works and—equally as important—what doesn’t.