EDDY Blog

A marketing and enrollment blog for higher education.

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Creating a Higher Education Enrollment Funnel

Hello, again. I’m Anthony Levato, director of marketing here at Education Dynamics. I’d like to thank you for joining me for another Whiteboard Wednesday. This week’s topic: the enrollment funnel. This idea came to me while down in Austin, Texas, this last week. Education Dynamics hosts a series of showcase events where we invite higher…

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4 Tips to Stretch Your Higher Education Media Budget

We’ve all been there. You’re expected to produce the same or better enrollment results with the same or less budget than you had last year. You know, like creating something from nothing? Don’t get me wrong, I love the idea of a perpetual motion machine as much as the next guy, but unfortunately, German physicist…

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[Video] Marketing Automation for Higher Education

Anthony Levato: Hello, my name is Anthony Levato, director of marketing here at Education Dynamics. I would like to thank you for joining me for another Spotlight Session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management – CALEM 2017. Joining me today, I have Isaac Moche, education partner, program…

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[Video] How to Win Hearts, Minds, and Enrollments with Digital

Scott Jeffe: Hello, my name is Scott Jeffe. I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management, CALEM 2017, which will take place in Denver on April 5th…

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Effectively Recruiting Study Abroad Students

One in ten U.S. undergraduates study abroad before completing their degree, according to the Institute of International Education’s 2016 Open Doors Report. Often we work with institutions who invest in marketing study abroad programs only to miss their enrollment goals.  As a result, the institution is left feeling that there must be an issue with their…

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[Video] The Future of Higher Education Credentials

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another Spotlight Session, where I introduce you to speakers from our Conference on Adult Learner Enrollment Management. Joining me today from Boston, Massachusetts, I have Sean Gallagher,…

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[Video] Recruiting Adult, Part-Time, Non-Traditional Students

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session where I introduce you to speakers from our Conference on Adult Learner Enrollment Management. That is the CALEM Conference. Joining me today is Paul…

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[Video] Marketing and Recruiting Graduate Students

Anthony Levato: Hello, my name is Anthony Levato, director of marketing here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management, CALEM 2017. Joining me today I have Marcus Hanscom, director of graduate admissions at Roger…

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All Who Wander (for Niche Programs) Are Not Lost

Colleges and universities that offer programs in niche topics often find themselves in an interesting predicament: They believe that such programs are prudent to bring to market because they face less competition and often represent unique opportunities. But, by definition, niche topics attract a limited audience. Programs that don’t meet necessary enrollment goals and quotas…

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