EDDY Blog

A marketing and enrollment blog for higher education.

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The Danger of Travel Restrictions to U.S. Universities

Whenever I speak to someone in an institution’s International Admissions or Enrollment Department, one of the first things I ask them is, “What are your international enrollment goals?” Often, they tell me that they would like to increase their school’s international enrollment and diversity. College is the first opportunity many students have to engage with…

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Improving Your Prospect to Inquiry Rate

Hello, again. My name is Anthony Levato, director of marketing here at Education Dynamics. Thank you for joining me for another Whiteboard Wednesday. If you remember from last week, we built a higher education enrollment funnel based on the number of enrolled students you would need for a program at your school. Last week, we…

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Who Are Today’s Post-Traditional College Students?

You may not be surprised by the fact that most students who are taking college classes now, especially online college courses, have not recently graduated from high school. However, what may surprise you is that adults who are enrolling in online college courses now are not only diverse in nature, but they also have unique…

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5 Golden Rules for Higher Education Marketing

To improve student enrollments you must not only understand your student but also yourself. Sometimes higher education marketing can seem like a confusing morass of jargon, methods and trends. How does one see the forest for the trees? Luckily, successful higher education marketing doesn’t have to be that complicated. An effective marketing strategy may come down…

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[Video] From Stealth Application to Proud Graduate

Scott Jeffe: Hello! I’m Scott Jeffe. I’m senior director of Aslanian market research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from our Conference on Adult Learner Enrollment Management – CALEM 2017. Joining me today I have Dr. Susan Aldridge, who’s president…

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3 Higher Education Marketing Trends from Texas

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing some of the most prestigious institutions in the country.  They gathered at the Independence Inn in the heart of downtown Austin…

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Creating a Higher Education Enrollment Funnel

Hello, again. I’m Anthony Levato, director of marketing here at Education Dynamics. I’d like to thank you for joining me for another Whiteboard Wednesday. This week’s topic: the enrollment funnel. This idea came to me while down in Austin, Texas, this last week. Education Dynamics hosts a series of showcase events where we invite higher…

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4 Tips to Stretch Your Higher Education Media Budget

We’ve all been there. You’re expected to produce the same or better enrollment results with the same or less budget than you had last year. You know, like creating something from nothing? Don’t get me wrong, I love the idea of a perpetual motion machine as much as the next guy, but unfortunately, German physicist…

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[Video] Marketing Automation for Higher Education

Anthony Levato: Hello, my name is Anthony Levato, director of marketing here at Education Dynamics. I would like to thank you for joining me for another Spotlight Session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management – CALEM 2017. Joining me today, I have Isaac Moche, education partner, program…

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[Video] How to Win Hearts, Minds, and Enrollments with Digital

Scott Jeffe: Hello, my name is Scott Jeffe. I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management, CALEM 2017, which will take place in Denver on April 5th…

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