EDDY Blog

A marketing and enrollment blog for higher education.

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4 Ways to Recruit Undergraduate Students

In Fall 2016, overall postsecondary enrollments decreased 1.4 percent from the previous fall, according to the National Student Clearing House Research Center.   But why are many institutions seeing their undergraduate enrollment rates climbing during this period of overall declines? In fact, the top 10 universities with the most undergraduate students account for more than…

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[Video] Can You Get More From Your Team?

Anthony Levato: My name is Anthony Levato, and I’m the marketing director here at EducationDynamics. I would like to thank you for joining me for another spotlight session, where I introduce you to the speakers of the conference on adult learner enrollment management—CALEM 2017. Joining me from eastern Pennsylvania, I have Mickey Baines of Kennedy…

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[Video] Learn Content Marketing for Higher Education

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m director of Aslanian Market Research here at Education Dynamics. I’d like to thank you for joining us for another spotlight session, where I introduce you to speakers for The Conference on Adult Learner Enrollment Management, our CALEM conference, which will happen in April 2017. Joining…

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The Secret to Getting More Marketing Dollars in Higher Education

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) participated in some form of online education, according to the National Center for Education Statistics. What’s more, in 2015 the…

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Increasing Your Inquiry-to-Enrollment Rate

Your marketing campaigns are generating hundreds of new inquiries for your online programs, but none of these inquiries are turning into enrollments. What gives? This is a common issue that plagues many enrollment managers at higher education institutions all across the country. You spend time researching your market, understanding your prospective student and defining your…

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[Podcast] How to Connect with Today’s Post-Traditional Online Student – A Panel Discussion

  Panel Discussion: Connecting with Today’s Post-Traditional and Online Student presented by Carol Aslanian, President, Aslanian Market Research; Lisa Braverman, Dean, Petrocelli College of Continuing Studies, Fairleigh Dickinson University; Lindsey Johnson, Director of Graduate and Adult Recruitment, Creighton University; Aja Baxter, Chief Compliance Officer, EducationDynamics   Transcription: Carol Aslanian: I think you’ve seen the item on the…

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Understanding the Current International Student

Now host to over 1 million students from all over the world, the U.S. has grown its international student enrollment for ten consecutive years, according to the Institute of International Education. In addition, institutions that have increased their international student enrollments report higher academic quality, a more diverse population, increased brand awareness, and greater revenues…

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5 Tips for Increasing International Enrollments

With international students exceeding 1 million for the first time in the United States, according to the Institute of International Education, there’s now a unique and valuable opportunity for colleges and universities to increase their international enrollments.  Additionally, the institutions that are successfully recruiting international students are also experiencing higher academic standards amongst their student body, a…

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Motivations for Selecting an Online College

Over the last decade, higher education has experienced an evolutionary shift in the way students pursue their education. In 2013, 2.65 million students studied exclusively online and by 2020, a projected 5 million will be studying exclusively online. For enrollment managers to capture the growing segment of online students their strategies and tactics must too evolve. Recently, Carol Aslanian’s research team published their annual Online…

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Vetting Your Higher Education Inquiry Provider

Higher education recruitment practices are front and center as Congress, the Administration and the media scrutinize schools’ efforts to reach and attract prospective students. In this climate of review and transparency, compliance monitoring has become an integral part of effective inquiry management. Not all inquiry generation vendors are created equal and prudent colleges and universities…

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