EDDY Blog

A marketing and enrollment blog for higher education.

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Using Market Research to Recruit New Students

When it comes to recruiting new students for your college or university, it can be difficult to know where to focus your efforts. Should you push your new blended-learning course? Offer more evening classes? Start a social media campaign to connect with potential students? Before you decide on a course of action, focus first on…

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The Value of International Students in the U.S. After They Graduate

International students bring many benefits to the United States when they enroll here. First, they create diversity on our campuses that exposes many American-born students to nationalities and cultures they have never experienced before. In today’s global economy this experience is essential. Second, they spend money while they are here, and a lot of it.…

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The Definitive Guide to Undergraduate Recruiting

Author’s note: This post is taken directly from our free eBook: The Definitive Guide to Undergraduate Recruiting Introduction Did you know that overall higher education enrollments were down 1.7% for the fall of 2015? The reality is that the wants and needs of today’s students are much different than they were even five years ago.…

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Mapping the Student Lifecycle

Author’s note: This post is a transcription of a presentation given at CALEM 2016 titled: The Lifecycle Map – A Student’s Journey. To view the video recording of this presentation please visit: Mapping the Student Lifecycle Kimbrea Browning: Well, good afternoon. My name is Kimbrea Browning. I’m the vice-president of enrollment management at Union Institute and…

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4 More Ways to Recruit Undergraduate Students

Author’s note: Based on our popular blog post: 4 Ways to Recruit Undergraduate Students, here are 4 more ways to recruit undergraduate students.  Today’s recruiters need to find new ways of attracting a prospective undergraduate student who is now more skeptical than ever about whether a college degree is worth the time and money. This…

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The Danger of Travel Restrictions to U.S. Universities

Whenever I speak to someone in an institution’s International Admissions or Enrollment Department, one of the first things I ask them is, “What are your international enrollment goals?” Often, they tell me that they would like to increase their school’s international enrollment and diversity. College is the first opportunity many students have to engage with…

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Improving Your Prospect to Inquiry Rate

Hello, again. My name is Anthony Levato, director of marketing here at Education Dynamics. Thank you for joining me for another Whiteboard Wednesday. If you remember from last week, we built a higher education enrollment funnel based on the number of enrolled students you would need for a program at your school. Last week, we…

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Who Are Today’s Post-Traditional College Students?

You may not be surprised by the fact that most students who are taking college classes now, especially online college courses, have not recently graduated from high school. However, what may surprise you is that adults who are enrolling in online college courses now are not only diverse in nature, but they also have unique…

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5 Golden Rules for Higher Education Marketing

To improve student enrollments you must not only understand your student but also yourself. Sometimes higher education marketing can seem like a confusing morass of jargon, methods and trends. How does one see the forest for the trees? Luckily, successful higher education marketing doesn’t have to be that complicated. An effective marketing strategy may come down…

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