EDDY Blog

A marketing and enrollment blog for higher education.

Fresh Content

LEARN HOW TO FIND AND ENROLL MORE STUDENTS...

Effectively Recruiting Study Abroad Students

One in ten U.S. undergraduates study abroad before completing their degree, according to the Institute of International Education’s 2016 Open Doors Report. Often we work with institutions who invest in marketing study abroad programs only to miss their enrollment goals.  As a result, the institution is left feeling that there must be an issue with their…

read more

[Video] The Future of Higher Education Credentials

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another Spotlight Session, where I introduce you to speakers from our Conference on Adult Learner Enrollment Management. Joining me today from Boston, Massachusetts, I have Sean Gallagher,…

read more

[Video] Recruiting Adult, Part-Time, Non-Traditional Students

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session where I introduce you to speakers from our Conference on Adult Learner Enrollment Management. That is the CALEM Conference. Joining me today is Paul…

read more

[Video] Marketing and Recruiting Graduate Students

Anthony Levato: Hello, my name is Anthony Levato, director of marketing here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from the Conference on Adult Learner Enrollment Management, CALEM 2017. Joining me today I have Marcus Hanscom, director of graduate admissions at Roger…

read more

All Who Wander (for Niche Programs) Are Not Lost

Colleges and universities that offer programs in niche topics often find themselves in an interesting predicament: They believe that such programs are prudent to bring to market because they face less competition and often represent unique opportunities. But, by definition, niche topics attract a limited audience. Programs that don’t meet necessary enrollment goals and quotas…

read more

4 Ways to Recruit Undergraduate Students

In Fall 2016, overall postsecondary enrollments decreased 1.4 percent from the previous fall, according to the National Student Clearing House Research Center.   But why are many institutions seeing their undergraduate enrollment rates climbing during this period of overall declines? In fact, the top 10 universities with the most undergraduate students account for more than…

read more

[Video] Can You Get More From Your Team?

Anthony Levato: My name is Anthony Levato, and I’m the marketing director here at EducationDynamics. I would like to thank you for joining me for another spotlight session, where I introduce you to the speakers of the conference on adult learner enrollment management—CALEM 2017. Joining me from eastern Pennsylvania, I have Mickey Baines of Kennedy…

read more

[Video] Learn Content Marketing for Higher Education

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m director of Aslanian Market Research here at Education Dynamics. I’d like to thank you for joining us for another spotlight session, where I introduce you to speakers for The Conference on Adult Learner Enrollment Management, our CALEM conference, which will happen in April 2017. Joining…

read more

The Secret to Getting More Marketing Dollars in Higher Education

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) participated in some form of online education, according to the National Center for Education Statistics. What’s more, in 2015 the…

read more