EDDY Blog

A marketing and enrollment blog for higher education.

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Increasing Your Inquiry-to-Enrollment Rate

Your marketing campaigns are generating hundreds of new inquiries for your online programs, but none of these inquiries are turning into enrollments. What gives? This is a common issue that plagues many enrollment managers at higher education institutions all across the country. You spend time researching your market, understanding your prospective student and defining your…

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[Podcast] How to Connect with Today’s Post-Traditional Online Student – A Panel Discussion

  Panel Discussion: Connecting with Today’s Post-Traditional and Online Student presented by Carol Aslanian, President, Aslanian Market Research; Lisa Braverman, Dean, Petrocelli College of Continuing Studies, Fairleigh Dickinson University; Lindsey Johnson, Director of Graduate and Adult Recruitment, Creighton University; Aja Baxter, Chief Compliance Officer, EducationDynamics   Transcription: Carol Aslanian: I think you’ve seen the item on the…

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Understanding the Current International Student

Now host to over 1 million students from all over the world, the U.S. has grown its international student enrollment for ten consecutive years, according to the Institute of International Education. In addition, institutions that have increased their international student enrollments report higher academic quality, a more diverse population, increased brand awareness, and greater revenues…

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5 Tips for Increasing International Enrollments

With international students exceeding 1 million for the first time in the United States, according to the Institute of International Education, there’s now a unique and valuable opportunity for colleges and universities to increase their international enrollments.  Additionally, the institutions that are successfully recruiting international students are also experiencing higher academic standards amongst their student body, a…

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Motivations for Selecting an Online College

Over the last decade, higher education has experienced an evolutionary shift in the way students pursue their education. In 2013, 2.65 million students studied exclusively online and by 2020, a projected 5 million will be studying exclusively online. For enrollment managers to capture the growing segment of online students their strategies and tactics must too evolve. Recently, Carol Aslanian’s research team published their annual Online…

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Vetting Your Higher Education Inquiry Provider

Higher education recruitment practices are front and center as Congress, the Administration and the media scrutinize schools’ efforts to reach and attract prospective students. In this climate of review and transparency, compliance monitoring has become an integral part of effective inquiry management. Not all inquiry generation vendors are created equal and prudent colleges and universities…

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Finding New Enrollments in Old Data

“Why didn’t this student enroll?” This can be a frustrating question for higher ed marketing and enrollment teams, one that often leads to finger pointing. Post-secondary marketing and enrollment offices are not natural adversaries. In fact, they are both working toward the same goal: finding and enrolling students who will find success at their school.…

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Optimizing Your Higher Education Marketing Strategy

How can marketing officers maximize the return on their student recruitment efforts – in both volume and quality of inquiries – without spending more marketing dollars? Often schools are so determined to meet their enrollment goals they make the mistake of throwing money at increasing inquiry volume, when the problem could be at some other…

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5 Strategies to Get Marketing and Enrollment on the Same Team

It’s a story all too familiar in higher education, marketing and enrollment each independently pursuing their goals with a tunnel vision that prevents them from seeing how their activities interconnect.   When it comes to the recruitment of students, marketing and enrollment teams must not only work together but also maintain complementary goals. And, though, this is…

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