EDDY Blog

A marketing and enrollment blog for higher education.

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LEARN HOW TO FIND AND ENROLL MORE STUDENTS...

Online Learning Doesn’t Mean Distance Learning

Online learning has become the fastest growing avenue for acquiring a degree, with 2.65 million students studying exclusively online in 2013, and a projected 5 million by 2020. The increase in students pursuing degree programs online is a factor of both technological advancements, such as high-speed internet and low-cost data storage, alongside widespread acceptance that online…

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Higher Education Marketing Analytics

Sandesh Sadalge: This is the full transcription from the Higher Education Marketing Analytics presentation I gave at CALEM 2016. To watch the video click here.  So, there are five main things we’re going to go over in this presentation: 1. Introduction. Tell you who I am. Answer the question what is data analytics. I promise you,…

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Optimizing Your Enrollment Marketing Strategy

Marketing and admissions have become sophisticated fields where Enrollment Professionals blend creativity with complex technical processes to attract quality prospects that convert into enrollments. In a previous post, I discussed strategies for converting prospects into enrollments, but what can you do with those prospects you were not able to successfully enroll? These unsuccessful enrollments can provide valuable insight for you…

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The Changing Landscape of Adult Education

CALEM 2016 brought together higher education leadership to discuss the changing landscape of American higher education. What we learned about the new character and demands of students today led many of us to rethink past strategies on how to attract, serve, and exit these students with the skills they need to meet new and changing requirements…

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Converting Prospects into Enrollments

  With the emergence of higher education options that are designed to suit any format, study preference, and even location, Enrollment Professionals in colleges and universities are paying closer attention to how their enrollment marketing management strategy is developed, defining what differentiates their marketing efforts, and how they position themselves to prospective students. We now know…

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[Video] Learn How to Track Retention Among Adult Students

  Scott Jeffe: Hello, my name is Scott Jeffe and I’m a Senior Director at Aslanian Market Research here at EducationDynamics. I would like to thank you for joining us for another Session Spotlight, where I introduce you to speakers of the Conference on Adult Learners Enrollment Management (CALEM) 2016. Joining me from Charlotte, North…

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[Video] The Lifecycle Map: A Student’s Journey

Scott Jeffe: Hello, my name is Scott Jeffe and I am a Senior Director of Aslanian Market Research here at EducationDynamics. I would like to thank you for joining us for another Session Spotlight, where I introduce you to speakers from our Conference on Adult Learner Enrollment Management (CALEM) 2016, taking place in Alexandria VA…

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[Video] How to Hire and Train Adult Centered Teams

Scott Jeffe: Hello, my name is Scott Jeffe and I am a Senior Research Director here at EducationDynamics. I’d like to thank you for joining us for another Session Spotlight, where I introduce you to speakers of the Conference on Adult Learners Enrollment Management (CALEM) 2016. Joining me from beautiful Newburg, New York I have…

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Student Prospecting: Quality over Quantity

    The student prospecting of colleges and universities can be characterized as competitive, traditionally defining success of lead generation campaigns by the number of prospective students they acquire. However, as the profile of the prospective student continues to changes, defining what success is in enrollment marketing management also needs to evolve. It’s important that…

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