EDDY Blog

A marketing and enrollment blog for higher education.

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LEARN HOW TO FIND AND ENROLL MORE STUDENTS...

[Video] Learn How to Track Retention Among Adult Students

  Scott Jeffe: Hello, my name is Scott Jeffe and I’m a Senior Director at Aslanian Market Research here at EducationDynamics. I would like to thank you for joining us for another Session Spotlight, where I introduce you to speakers of the Conference on Adult Learners Enrollment Management (CALEM) 2016. Joining me from Charlotte, North…

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[Video] The Lifecycle Map: A Student’s Journey

Scott Jeffe: Hello, my name is Scott Jeffe and I am a Senior Director of Aslanian Market Research here at EducationDynamics. I would like to thank you for joining us for another Session Spotlight, where I introduce you to speakers from our Conference on Adult Learner Enrollment Management (CALEM) 2016, taking place in Alexandria VA…

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[Video] How to Hire and Train Adult Centered Teams

Scott Jeffe: Hello, my name is Scott Jeffe and I am a Senior Research Director here at EducationDynamics. I’d like to thank you for joining us for another Session Spotlight, where I introduce you to speakers of the Conference on Adult Learners Enrollment Management (CALEM) 2016. Joining me from beautiful Newburg, New York I have…

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Student Prospecting: Quality over Quantity

    The student prospecting of colleges and universities can be characterized as competitive, traditionally defining success of lead generation campaigns by the number of prospective students they acquire. However, as the profile of the prospective student continues to changes, defining what success is in enrollment marketing management also needs to evolve. It’s important that…

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