A marketing and enrollment blog for higher education.

Fresh Content


Motivations for Selecting an Online College

Over the last decade, higher education has experienced an evolutionary shift in the way students pursue their education. In 2013, 2.65 million students studied exclusively online and by 2020, a projected 5 million will be studying exclusively online. For enrollment managers to capture the growing segment of online students their strategies and tactics must too evolve. Recently, Carol Aslanian’s research team published their annual Online…

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Vetting Your Higher Education Inquiry Provider

Higher education recruitment practices are front and center as Congress, the Administration and the media scrutinize schools’ efforts to reach and attract prospective students. In this climate of review and transparency, compliance monitoring has become an integral part of effective inquiry management. Not all inquiry generation vendors are created equal and prudent colleges and universities…

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Finding New Enrollments in Old Data

“Why didn’t this student enroll?” This can be a frustrating question for higher ed marketing and enrollment teams, one that often leads to finger pointing. Post-secondary marketing and enrollment offices are not natural adversaries. In fact, they are both working toward the same goal: finding and enrolling students who will find success at their school.…

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Optimizing Your Higher Education Marketing Strategy

How can marketing officers maximize the return on their student recruitment efforts – in both volume and quality of inquiries – without spending more marketing dollars? Often schools are so determined to meet their enrollment goals they make the mistake of throwing money at increasing inquiry volume, when the problem could be at some other…

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5 Strategies to Get Marketing and Enrollment on the Same Team

It’s a story all too familiar in higher education, marketing and enrollment each independently pursuing their goals with a tunnel vision that prevents them from seeing how their activities interconnect.   When it comes to the recruitment of students, marketing and enrollment teams must not only work together but also maintain complementary goals. And, though, this is…

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Four Emerging Trends in Adult Higher Education

With the president’s 2020 challenge and recent research estimates indicating that by 2018 U.S. employers will require 22 million additional workers with degrees, more Americans are – and will be – heading back to school. After more than 30 years of higher education market research and hundreds of studies for colleges and universities throughout the country, I’ve begun to…

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Structured Snippets: Stand Out from the Competition

As marketers in higher education, we’re always looking for new ways to stand out from the competition. Thankfully, a new set of ad extensions from Google AdWords known as structured snippets can help you do just that. But before I get into exactly what structured snippets are and how to use them, allow me to briefly talk about…

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[Infographic] Unigo + EducationDynamics

In preparation for NACAC 2016, we’ve put together a helpful infographic to visualize how Unigo + EducationDynamics will help you achieve your enrollment goals. Visit booth 515 for a live demo. Schedule a demo at NACAC 2016.

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How to Connect with Prospective Students: Four Simple Ways

In the highly competitive world of student prospecting, everyone is looking for an edge―but one of the simplest things you can do is to simply understand what prospective students want, need and expect, and align your actions accordingly. Here are four strategies, taken from our popular Enrollment Marketing Management eBook, colleges and universities can employ to…

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